1. Introduction
- This privacy notice provides you with details of how we collect and process your personal data through your use of our site www.ecscomputers.co.uk
- ECS Computers are the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).
- Contact Details Our full details are: Full name of legal entity: ECS Computers Ltd Email address: [email protected] Postal address: 98-99 London Rd, King’s Lynn, PE30 5HA
2. What data we collect and what we do with it
Personal data means any information capable of identifying any living individual or natural person. Anonymised data is excluded. This may be collected as cookies or data that you provide to us yourselves. We may process the following categories of personal data about you:
Customer Data
- This includes data relating to any purchases of goods/services including (but not limited to) your name, title, billing/delivery address, email address, phone number, contact details, purchase details and your card information.
- We will only use this data to provide you with the goods and/or services you have purchased and to keep records of such transactions for our accounts.
- Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter such a contract.
Communication Data
- This includes (but is not limited to) any communication that you send to us through our website, email, text, social media messaging, social media posting, online chats or any other communication that you send us. We process this data for the purposes of communicating with you, for record-keeping and for the establishment, pursuance, or defence of legal claims.
- Our lawful ground for this processing is our legitimate interests, which in this case are to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.
Technical Data
- This includes (but is not limited to) data about your use of our website and online services such as your IP address, any login data, information regarding your choice of browser, length of visits to webpages, your journey through our website, how often you revisit the site, time zone settings and other technology on the devices you use to access our website.
- The source of this data is from our analytics tracking system and cookies. We process this data to analyse your use of our website and other online services, to administer and protect our business and website, to deliver relevant website content and advertisements to you and to understand the effectiveness of our marketing.
- Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly maintain our website and help our business and to grow and define a marketing strategy.
Marketing Data
- This includes (but is not limited to) data about your preferences in receiving marketing from us and our third parties and your communication preferences. We process this data to enable you to partake in competitions, prize draws and free give-aways, to deliver relevant website content and advertisements to you and measure or understand the effectiveness of this marketing
- Our lawful ground for this processing is our legitimate interests which in this case are to study how customers use our products/services, to develop them, to grow our business and to decide our marketing strategy.
- We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you (including Facebook adverts or other display marketing on platforms including but not limited to YouTube, Instagram, Twitter and Google Ads display) and to measure or understand the effectiveness of the marketing you see. This information may be collected through the use of cookies.
- Our lawful ground for this processing is legitimate interests which in this case is to grow our business.
- We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests (namely to grow our business).
User Data
- This includes data about how you use our website and any online services together with any data that you post for publication on our website or through other online services.
- We process this data to operate our website effectively and ensure relevant content is provided to you. Like all companies, to ensure the security of our website we maintain back-ups of our website and/or databases to enable publication and administration of our website, other online services and business.
- Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business.
Collection of Sensitive Data
- ECS Computers Limited does not collect any sensitive data about you.
- Under the GDPR, sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data – we have no need to collect this data so we do not.
Cookies
- When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.
3. How we obtain your data
Often, we collect data from you by you providing the data directly to us, such as filling in a contact form on our website or entering a competition. However, we may automatically collect certain data from you as you use our website by using cookies and similar technologies. Please see point 11 for more information about cookies and how we use them.
We will also receive data about you from third party companies such as Google (where we access their analytics platform) and Facebook (where we use their display network). We also receive data from search information providers based outside the EU (such as Google) and providers of technical, payment and delivery services (such as data brokers or aggregators).
We may also receive data from publicly availably sources such as Companies House and the Electoral Register based inside the EU.
4. Marketing
When we engage with marketing activity, our lawful ground of processing your personal data to engage with you using marketing communications is either your consent or our legitimate interests (specifically to grow our business). Under PECR we may send you information about our company if you
- you made a purchase or asked for information from us about our goods or services or
- you agreed to receive marketing communications and, in each case, you have not opted out of receiving such communications
Under these regulations, if you are a limited company, we may send you marketing emails without your consent. However, you can still opt-out of receiving marketing emails from us at any time. Before we share your personal data with any third party for their own marketing purposes, we will get your express consent. You can ask us or third parties to stop sending you marketing messages at any time by selecting the unsubscribe option that will be on all marketing communication going forward. If you opt-out of receiving marketing communications, this opt-out does not apply to personal data provided as a result of other transactions, such as purchases, warranty registrations etc.
5. Disclosures of your personal data
We may have to share your personal data with the parties set out below:
- Other companies in our group who provide services to
- Service providers who provide IT and system administration
- Professional advisers including lawyers, bankers, auditors and insurers
- Government bodies that require us to report processing
- Third parties to whom we sell, transfer, or merge parts of our business with.
We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the GDPR and other Laws. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions. We will always have a legitimate reason for doing so.
6. International transfer of your data
Unfortunately, countries outside of the European Economic Area (EEA) do not always offer the same levels of protection to your personal information, so the GDPR and other European Laws prohibit the transfer of personal data outside of the EEA unless the transfer meets certain criteria. Many of our third parties service providers are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA.
Sometimes we need to transfer your data outside of the EEA, and when we do, we do our best to ensure a similar degree of security of data by ensuring there is a minimum of one of the following safeguards is in place:
- We will only transfer your personal data to countries that the European Commission have approved as providing an adequate level of protection for personal data (there is a full list on the ICO website that you can look at) by; or
- Where we use certain service providers, we may use specific contracts or codes of conduct or certification mechanisms approved by the European Commission which give personal data the same protection it has in Europe; or
- If we use US-based providers that are part of EU-US Privacy Shield, we may transfer data to them, as they have equivalent safeguards in use. (Note: Safe Harbour is invalid, and we will never trust a company with this certificate)
7. Data security
Throughout our business, we have put in place significant security measures to prevent your personal data from being breached. This includes your data being lost, used, altered, disclosed, or accessed without authorisation. We also allow access to your personal data only to those employees and partners who have a business need to know such data. They will only process your personal data on our instructions, and they must keep it confidential. We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to.
8. Data retention
The data we collect from you will be retained only for as long as necessary to fulfil the purposes we collected it for. This will naturally include the purpose of satisfying any legal, accounting, or reporting requirements. For tax purposes, the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers. In some circumstances, we may anonymise your personal data for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
9. Your legal rights
GDPR gives you the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw consent.
If you want to know more about your rights please take a look at the ICO website link provided here.
https://ico.org.uk/for-organisations/uk-gdpr-guidance-and-resources/
(Following this link opens a new browser tab and sends you to a website outside of ecscomputers.co.uk)
If you wish to exercise any of the rights set out above or need to access your personal information that we hold on you, please email us at [email protected]
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you. If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.10. Third-party links
Our website www.ecscomputers.co.uk sometimes includes links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you.
We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, therefore we encourage you to read the privacy notice of every website you visit.
11. Cookies
Your website browser gives you control over cookies, and you have the ability to refuse all cookies, however, if you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. Please see point 2 for information on how we use cookies and for what purposes they are implemented.
What’s a cookie?
- A “cookie” is a piece of information that is stored on your computer’s hard drive which records how you move your way around a website in order to present tailored options based on the information stored about your previous visit. Cookies can also be used to analyse traffic and for advertising and marketing purposes.
- Cookies are used by nearly all websites and do not harm your system.
- If you want to check or change what types of cookies you accept, this can usually be altered within your browser settings. You can block cookies at any time by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
How do we use cookies?
- We use cookies to track your use of our website. This enables us to understand how you use the site and track any patterns regarding how you use our website. This helps us to develop and improve our website as well as products and/or services in response to what you might need or want.
Cookies are either:
- Session cookies: these are only stored on your computer during your web session and are automatically deleted when you close your browser – they usually store an anonymous session ID allowing you to browse a website without having to log in to each page but they do not collect any personal data from your computer; or
- Persistent cookies: a persistent cookie is stored as a file on your computer, and it remains there when you close your web browser. The cookie can be read by the website that created it when you visit that website again. We use persistent cookies for Google Analytics and remarketing.
Cookies can also be categorised as follows:
- Strictly necessary cookies: These cookies are essential to enable you to use the website effectively, such as when buying a product and/or service, and therefore cannot be turned off. Without these cookies, the services available to you on our website cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.
- Performance cookies: These cookies enable us to monitor and improve the performance of our website. For example, they allow us to count visits, identify traffic sources and see which parts of the site are most popular.
- Functionality cookies: These cookies allow our website to remember the choices you make and provide enhanced features. For instance, we may be able to provide you with news or updates relevant to the services you use. They may also be used to provide services you have requested such as viewing a video or commenting on a blog. The information these cookies collect is usually anonymised.